NZ Online Shopping By The Numbers

It won’t come as any surprise to most Trade Me users that Online Shopping is catching on in New Zealand. The 2012 Nielsen Online Retail Report reported earlier this year that more than 60% of Kiwi internet users now shop online — while 97% of NZ web users research products and services online (even if they eventually buy the products offline).

Already 5.1% of NZ retail sales are made online — and that percentage is expected to double over the next few years (it’s close to that already, in the U.K. and the U.S.).

More than half (56%) of New Zealanders intend to buy some of their presents online this Christmas, according to a survey by the Interactive Advertising Bureau of New Zealand. Convenience was stated as the number one reason (43 per cent), with books, DVDs, and games topping the online shopping list.

Fewer than a third of those surveyed (in November) had already started their Christmas online shopping, with the largest proportion (35 per cent) intending to do so between December 1 and 15.

Of those surveyed, 28 per cent said they intended to shop for Christmas presents on local retail websites like Trade Me, rather than international e-commerce sites.

Speaking of Trade Me, how’s it doing? The site continues to chalk up some awesome statistics:

  • Trade Me now has more than three million members (in fact, 3,083,982 at last count)
  • In the leadup to Christmas 2012 there are 2.28 million items listed on the site
  • 715,090 unique browsers visit Trade Me each day, on average
  • Visitors spend an average of 18 minutes on the site

He Buys, She Buys

Another study, commissioned by Auckland company Lassoo Media & PR and conducted by researchers Perceptive in July and August this year, found significant gender differences in online shopping:

  • Nearly half of female online shoppers (44%) had bought footwear or clothing whereas 45% of the men had bought appliances or electronics gear.
  • Currently most Kiwi purchases online – about 70% – are valued at under $100 but 10% of men have spent more than $400 on a single purchase on the net whereas only 4% of women have.

The gender difference is evident in Christmas shopping habits as well: according to Axa research, 17% of Kiwi men don’t start shopping until the last few days before Christmas.

Focus On The Last-Minute Male

What does this onslaught of data mean to you, if you’re a Trade Me seller? In a nutshell: with just two weeks to go till Christmas, your best chance of making last-minute sales is to appeal to the male shopper, whether you’re selling products for men or women.

He’s the one who’s more likely to still have money to spend — and he can definitely use your advice on how to spend it, especially for his significant other.

PS In the last few days before Christmas, consider offering Gift Vouchers for your products. You can email scanned or electronic copies of the vouchers which the gift-giver can print out and include under the tree, with the actual vouchers following by mail.

PPS If you’d like a whole lot more advice on online trading, check out our eCourses.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay
  • Add to favorites
  • email
  • FriendFeed
  • LinkedIn
  • PDF
  • Reddit
  • StumbleUpon
  • Twitter
  • Yahoo! Bookmarks
  • Yahoo! Buzz

Post to Twitter

Related posts:

  1. The Christmas Cruise You may have noticed that Trade Me first hit the...
  2. The Christmas Cruise You may have noticed that Trade Me first hit the...
  3. Doing your Christmas Shopping on Trade Me What? Too soon? Bah humbug — many savvy shoppers were...
  4. Doing your Christmas Shopping on Trade Me What? Too soon? Bah humbug — many savvy shoppers were...
  5. The Gift That Keeps On Being Given We’ve already waxed semi-lyrical about the regifting of Christmas unwanteds...

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>