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NZ Online Shopping By The Numbers December 9, 2012

Posted by Michael Carney in : Christmas, ecommerce, trademe , trackback

It won’t come as any surprise to most Trade Me users that Online Shopping is catching on in New Zealand. The 2012 Nielsen Online Retail Report reported earlier this year that more than 60% of Kiwi internet users now shop online — while 97% of NZ web users research products and services online (even if they eventually buy the products offline).

Already 5.1% of NZ retail sales are made online — and that percentage is expected to double over the next few years (it’s close to that already, in the U.K. and the U.S.).

More than half (56%) of New Zealanders intend to buy some of their presents online this Christmas, according to a survey by the Interactive Advertising Bureau of New Zealand. Convenience was stated as the number one reason (43 per cent), with books, DVDs, and games topping the online shopping list.

Fewer than a third of those surveyed (in November) had already started their Christmas online shopping, with the largest proportion (35 per cent) intending to do so between December 1 and 15.

Of those surveyed, 28 per cent said they intended to shop for Christmas presents on local retail websites like Trade Me, rather than international e-commerce sites.

Speaking of Trade Me, how’s it doing? The site continues to chalk up some awesome statistics:

He Buys, She Buys

Another study, commissioned by Auckland company Lassoo Media & PR and conducted by researchers Perceptive in July and August this year, found significant gender differences in online shopping:

The gender difference is evident in Christmas shopping habits as well: according to Axa research, 17% of Kiwi men don’t start shopping until the last few days before Christmas.

Focus On The Last-Minute Male

What does this onslaught of data mean to you, if you’re a Trade Me seller? In a nutshell: with just two weeks to go till Christmas, your best chance of making last-minute sales is to appeal to the male shopper, whether you’re selling products for men or women.

He’s the one who’s more likely to still have money to spend — and he can definitely use your advice on how to spend it, especially for his significant other.

PS In the last few days before Christmas, consider offering Gift Vouchers for your products. You can email scanned or electronic copies of the vouchers which the gift-giver can print out and include under the tree, with the actual vouchers following by mail.

PPS If you’d like a whole lot more advice on online trading, check out our eCourses.

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