Comments on: Actually It Is All About You http://trademesuccesssecrets.com/2010/05/actually-it-is-all-about-you/ The blog of the book about Trade Me Wed, 11 Apr 2012 02:25:22 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Gordon Burnside (Flash2004) http://trademesuccesssecrets.com/2010/05/actually-it-is-all-about-you/comment-page-1/#comment-406 Gordon Burnside (Flash2004) Thu, 13 May 2010 00:39:45 +0000 http://trademesuccesssecrets.com/?p=285#comment-406 You are absolutely right about the personalising of ads. Recently I came by about 40 very interesting items at a very good price and put them up for sale with a flowery title and $1 reserve and away they went. We recently sold the last for $35 to a buy now customer. We probably averaged about $27 over the whole lot with one selling for an incredible $46 in a spirited last minute bidding duel. It was great fun to watch! By comparison another trader was and probably still is selling the same items but using a bland description and title with just the basic facts - Also for $1 reserve but with three of the items in each auction. He was in Auckland and I'm in New Plymouth so I had a significant cost of freight disadvantage too - and they were quite big items. I looked at his feedback and saw he had been averaging $13 for each of his sales. That's $4.33 each compared to my $27? Last time I looked he'd flogged both my spiel and my photos! I wish him well, but I've moved on. You are absolutely right about the personalising of ads. Recently I came by about 40 very interesting items at a very good price and put them up for sale with a flowery title and $1 reserve and away they went. We recently sold the last for $35 to a buy now customer. We probably averaged about $27 over the whole lot with one selling for an incredible $46 in a spirited last minute bidding duel. It was great fun to watch!

By comparison another trader was and probably still is selling the same items but using a bland description and title with just the basic facts – Also for $1 reserve but with three of the items in each auction. He was in Auckland and I’m in New Plymouth so I had a significant cost of freight disadvantage too – and they were quite big items. I looked at his feedback and saw he had been averaging $13 for each of his sales. That’s $4.33 each compared to my $27?

Last time I looked he’d flogged both my spiel and my photos! I wish him well, but I’ve moved on.

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