The Incredible Optimism Of Domain Name Sellers April 24, 2009
Posted by Michael Carney in : auctions, trade me , trackbackIt’s a constant source of amazement — and, frankly, amusement — browsing the Domain Names category on Trade Me. People who you’d think should know better are trying to flog minor domain names for — well, let’s just call them extremely optimistic prices.
One of the current listings should hopefully illustrate the point. This auction is offering letsgotrade.co.nz for a Buy Now price of $4000. The headline consists of the domain name. The compelling description that should be trying to convince us that the product is worth the pricetag is (in its entirety) this:
www.letsgotrade.co.nz domain name for sale.Make an offer
Those who’ve read TRADE ME SUCCESS SECRETS will understand the importance of a sizzling headline and supportive description if you want to make a sale. Two sentences ain’t going to support a $4000 payday.
Then there’s the other issue: in a top-level-domain like .co.nz, where scarcity isn’t really an issue, are purchasers willing t0 pay a premium for a domain name that isn’t a generic category name or a much-searched-for phrase? Sadly, Google AdWords reports that “lets go trade” doesn’t generate enough traffic on a monthly basis (either locally or globally) to provide any data.
We admire optimism — but you can sometimes go too far.
PS: Feel free to click the Buy Now button on the aforementioned auction if it’s worth $4000 to prove us wrong!
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PPS Now that the auction has closed without result, we feel free to point out that the domain name was only purchased a couple of weeks ago. Given that the purchase price would have been something on the order of $25-$35, a Buy Now price of $4000 represents a breathtaking leap of faith on the part of the seller (not mention an extremely profitable one if the deal was consummated).