It’s a constant source of amazement — and, frankly, amusement — browsing the Domain Names category on Trade Me. People who you’d think should know better are trying to flog minor domain names for — well, let’s just call them extremely optimistic prices.
One of the current listings should hopefully illustrate the point. This auction is offering letsgotrade.co.nz for a Buy Now price of $4000. The headline consists of the domain name. The compelling description that should be trying to convince us that the product is worth the pricetag is (in its entirety) this:
www.letsgotrade.co.nz domain name for sale.Make an offer
Those who’ve read TRADE ME SUCCESS SECRETS will understand the importance of a sizzling headline and supportive description if you want to make a sale. Two sentences ain’t going to support a $4000 payday.
Then there’s the other issue: in a top-level-domain like .co.nz, where scarcity isn’t really an issue, are purchasers willing t0 pay a premium for a domain name that isn’t a generic category name or a much-searched-for phrase? Sadly, Google AdWords reports that “lets go trade” doesn’t generate enough traffic on a monthly basis (either locally or globally) to provide any data.
We admire optimism — but you can sometimes go too far.
PS: Feel free to click the Buy Now button on the aforementioned auction if it’s worth $4000 to prove us wrong!
- David Beckham: Corncobs, DNA and Domain Names We Kiwis are supposedly blasé about celebrities, pretty much leaving...