Trade Me launches the latest version of Trade Me Jobs today, as our favourite online auction venue continues its attempt to dethrone market leader Seek.co.nz.
It’s a rare situation for Trade Me — Number 2 in the recruitment market rather than its traditional position of Number-1-by-a-country-mile.
Over the last 12 months Trade Me Jobs has almost doubled its listings from 6210 jobs in April 07 to 11,077 in April 08. In its press release Trade Me couldn’t resist noting that over the same period Seek listings increased just 5%, from 20,746 to 21,725 — and that Trade Me Jobs has also closed the traffic gap from around 120,000 domestic unique browsers a month to less than 75,000.
The new look Trade Me Jobs site launches today with improved salary search functions and new features for the part-time and contract market.
We’ve observed elsewhere that Trade Me Jobs has been a relative disappointment for the Trade Me team, not achieving the same runaway growth and nearly instant market leadership enjoyed by its Property and Motors operations. To a certain extent, that’s because the recruitment market was already reasonably well-served by Seek. If we might venture an opinion (and don’t we always?) what’s needed to shake up the online employment sector is a whole new way of doing business, not merely the sort of incremental improvement that Trade Me Jobs is offering today.
And yes, we do have a few ideas. Available for a big fat fee ….