Top Of The Shops, December 2007

The numbers are in and we have a winner!

According to those fine folk at Nielsen//NetRatings and their NZ Market Intelligence research, these were the top 10 websites in the Shopping category for December 2007:

  • At Number 10,, which attracted 9,409 unique browsers across the month, looking for postage and packaging details.
  • Number 9,, Fairfax Magazines’ subscriptions-as-Christmas-gifts promotional site, 12,826 browsers.
  • Number 8, appealed to 20,322 who like the thought of saying it with flowers.
  • Number 7,, luring in 30,777 music lovers to this smokin’ music store.
  • Number 6,, 46,051 extreme sport fanatics, on yer bike.
  • Number 5,, torpedo7′s one-day-deals site, lured 64,923 punters.
  • Number 4, 121,564 visitors decided they’d like to
  • Number 3, drew 192,909 in search of a little bit of luxury.
  • Number 2, all that marketing drove 303,234 to

And, at Number 1, still champion after all these years, with a mere 3,532,434 unique browsers, more than eleven times the traffic of the Number 2 slot. Trade Me, take a bow.

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2 thoughts on “Top Of The Shops, December 2007

  1. Mike

    Do you seriously believe this ?
    Nielsen/NetRatings is a subscription service – what about the websites that do not subscribe ?
    and is an affilate site – no shopping at all.

  2. Michael Carney

    Fair comment, Mike. Perhaps a better description might be “the top ten of all the sites that Nielsen//NetRatings measure and classify as shopping sites” – more accurate, though less able to fit in the headline. On the other hand, Nielsen//NetRatings is the preferred ratings currency in this market (as in many others), and we need to be aware of their reports and findings. Cheers!

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