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Top Of The Shops, December 2007 January 9, 2008

Posted by Michael Carney in : auctions, Christmas, ecommerce, new zealand, top ten, trade me, trademe , trackback

The numbers are in and we have a winner!

According to those fine folk at Nielsen//NetRatings and their NZ Market Intelligence research, these were the top 10 websites in the Shopping category for December 2007:

And, at Number 1, still champion after all these years, trademe.co.nz with a mere 3,532,434 unique browsers, more than eleven times the traffic of the Number 2 slot. Trade Me, take a bow.

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1. Mike - January 11, 2008

Do you seriously believe this ?
Nielsen/NetRatings is a subscription service – what about the websites that do not subscribe ?
and designexposure.com is an affilate site – no shopping at all.

2. Michael Carney - January 11, 2008

Fair comment, Mike. Perhaps a better description might be “the top ten of all the sites that Nielsen//NetRatings measure and classify as shopping sites” – more accurate, though less able to fit in the headline. On the other hand, Nielsen//NetRatings is the preferred ratings currency in this market (as in many others), and we need to be aware of their reports and findings. Cheers!