What's Hot This Week On Trade Me December 31, 2007
Posted by Michael Carney in : auctions, new zealand, trade me, trademe , trackback
Amongst the week’s hot offerings on Trade Me: a classic collectible featuring the Caped Crusader’s legendary Batmobile that’s already attracted 261 pageviews and 59 bids. Details on the car are sketchy, but – good old Trade Me community to the rescue – a more-informed passerby notes that this Corgi Batmobile “is the 1976 whizzwheel version and is missing the red beacon from on top of its canopy.” You’ll find the Batmobile here, but be quick: the auction closes on Wednesday (Jan 2) at 9.36am.
So what makes an item “Hot” on Trade Me? The Hot Listings category on Trade Me is simply a collection of the 1000 items currently on display on Trade Me that have attracted the most bids. Top of the listings as we write these words (but subject to change as bids ebb and flow) – an LG KU970 mobile phone which was listed for $1 but, after 177 bids, is currently deemed to be worth $248. At the other end of the spectrum, a number of items with 23 bids apiece are sharing last place in the Hot 1000. They range from the ethereal (World of Warcraft characters on the block for $151) to the obscure (10 metres of camouflage netting can be yours for as little as $30) to the ordinary (trampolines, cellphones, dishwashers).
And how can you make your own auctions hot? Well (ahem) we have written a book which covers exactly that topic at some length. In a nutshell, though, it’s a mix of:
- appropriate pricing — many of the hot auctions started life at $1 No Reserve, although that’s not a price point we recommend for every product (that strategy is a great way to go broke fast)
- headlines that sizzle and sell (see Trade Me Success Secrets for eight types of compelling headlines)
- descriptions that enlighten and inform
- a closing call to action that drives bids
- and promotion to the right people in the right place at the right time
Easy, right?
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