Really, Really 24-7

The most surprising change on Trade Me over the last two years — captured but not especially highlighted in Chapter Ten of both the first and second editions of the book on which this blog is based – is just how round-the-clock Trade Me trawling has become.

In 2005, weekday visits were at their lowest between 3am and 4am, with around two thousand visitors on Trade Me at that particularly wee small hour. We thought back then that those two thousand really should get a life.

Fast-forward to late 2007, and when we did the analysis again – using appropriate software to grab the numbers on an hour by hour basis, we must add (we’re not that Trade Me addicted) — we were surprised/horrified/your-adjective-here to discover that the lowest attendance numbers on Trade Me didn’t fall below fourteen thousand people, even at 4-5am. They can’t all be nightshift-workers.

Most of the other critical Trade Me numbers (members, traffic, listings) have essentially doubled over the past two years. Early morning visits, however, are up seven-fold. What’s happening here?

We did a quick search for “vampire”. Hmm, 598 listings. Maybe, just maybe …. 

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